I've had a few people ask me how they can get their films listed on
IMDb. And who wouldn't want to? I'll tell you how it happened for me and some ways you can get your films, and a director page, onto the ultimate movie industry listing, Internet Movie Database.
The way it happened for me was a bit different than how it works now. Because I was invited to list on IMDb right before they began automatically inviting a much larger number of people. I started getting IMDb invitations for pages back in November of 2008. This was because of acceptances and screenings at festivals and winning an award at a festival that was listed on Withoutabox, a partner of IMDb.
Withoutabox, or WAB, and IMDb are owned by Amazon now. And these two film industry sites work very closely together, much more closely and out in the open than they did even last year. Withoutabox is a service for festivals and filmmakers, free of charge, with optional paid features. And as you know, IMDb is THE listing site for films, directors, cast, crew and everyone in the industry. IMDb pro is a paid service and allows members to obtain each other's contact info so they can deal and schmooze. I have not yet joined pro, but hope to at some point to benefit from an ad-free director's page and having my awards and resume posted, etc.

More about WAB later, but to get to the question at hand, the easiest, fastest way to get your title on IMDb, is to enter a festival through the WAB site. That's it. You do not need to be accepted to a festival, you just have to use the service to enter a festival. I'm not totally jazzed about this new policy (that started in December 2008), because to enter a festival, you don't need to have any kind of authorization that you are serious about filmmaking on any level. And now even those people can get pages on IMDb. But so it is. Remember, we are talking about Amazon and money...and more money. With IMDbs push to have filmmakers post videos, they get more hits and more ad hits. The more pages they offer to filmmakers, the more hits, and so on. And even though both WAB and IMDb are free to use, whenever you enter a festival on WAB, you pay the festival a fee, and there must be some money going to WAB from that income, or from fees to festivals. I don't know how that works, because I use the filmmaker side.
But I can forgive this new rule of 'everyone's in', because my work is on the edge of the shot-with-your-camera-phone type of filmmaking. And in this climate, we should encourage anyone to make films anyway they can. And that is being encouraged for financial benefits by many companies now (contests by cell phone companies, for example). But it is also starting to be recognized by festivals as a potentially legit creative medium. Who am I to take exception to that? I can't, and I don't.
Anyway, editorializing aside, list your projects on WAB, enter a festival, and as far as I understand it, you will get an email granting you a page, or pages, on IMDb. Then what happens? Long, long internet forms to fill out! They are continually updating this process since December (I've had to fill out forms a few times over the months for a few titles), and hopefully by now it is easier to enter the code they send you in your invitation email. Or there may even be a direct link option. I did receive some direct links, but they did not always work at the time. Just do your best to follow the directions in your invitation email. And follow the sometimes complicated instructions on the IMDb forms to the letter. All the detailed help info you need is on IMDb, they are great about that.
Also, once you are on WAB, that site now has links directly under your project to add video to your IMDb page or to visit your page. And to tell you how to get a page if you don't have one. Pretty much what I've told you here.
The other way, the old fashioned way--request an IMDb page, fill out even longer forms with verifying links of various types, and wait...wait. It's a longer wait for approval, if you get it, when you do it this way. But it is an option. For example, if you entered a festival that is listed on WAB, but you did not enter it through WAB, and you can give IMDb verification of this via a link to the festival's program on their website, you should be in. But you will still have to wait longer than if you entered the fest on WAB.
Now, getting on to WAB...just do it. This is the best way to get massive listings of festivals with direct access to enter them. You have to list every tiny little detail about your film, a bio, synopsis, run time, screening format, exhibition format, your favorite color. And it is totally worth it! Once you have set up your project (just go to the site and follow directions, and give yourself plenty of time), you can enter festivals at the click of a button, super easy. Choose festivals from your shortlist, emails that WAB sends to you, or you can search for festival city, keywords, type of films they accept, and more.
I learned an invaluable amount about my own projects and festivals by starting out with Withoutabox. It was later that I found other resources for experimental filmmakers out there, and starting entering more European and no-fee fests, which are not as common on WAB. I highly recommend you get onto WAB asap.
If any of you have updated info on any of this that does not match what I've said, please leave a comment here, thank you! See you on IMDb!